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Financial Coaching and the Nudge: Examining Local Spaces of Market Agencement
Author(s) -
Martinez Miranda J.
Publication year - 2019
Publication title -
antipode
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.177
H-Index - 98
eISSN - 1467-8330
pISSN - 0066-4812
DOI - 10.1111/anti.12571
Subject(s) - coaching , agency (philosophy) , finance , citizen journalism , element (criminal law) , business , economics , sociology , political science , management , social science , law
Financial coaching is intensive, long‐term counselling intended to foster “financial capability”, defined as a state of heightened self‐efficacy and knowledge that facilitates the exercise of financial agency. Coaching is a behaviourist technology intended to intervene in the cognition and affect of subjects, and that relates to neoliberal imperatives to fashion disciplined market‐oriented subjects. However, it can also be understood as a contested element of envisioned financial agencements used by local organisations to shield vulnerable financial consumers from financial predation. Analysis of policy documents and interviews is used to capture the meanings attached to financial coaching by local actors, and to offer a more textured, affectively complex description of the dilemmas of inclusion confronting financial consumers who experience the terrain of everyday consumer finance as predatory.