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Social impact without social justice: Film and politics in the neoliberal landscape
Author(s) -
ORTNER SHERRY B.
Publication year - 2017
Publication title -
american ethnologist
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.875
H-Index - 78
eISSN - 1548-1425
pISSN - 0094-0496
DOI - 10.1111/amet.12527
Subject(s) - neoliberalism (international relations) , politics , social justice , sociology , political economy , social philosophy , social change , action (physics) , social movement , social enterprise , environmental ethics , political science , social science , public relations , social relation , law , philosophy , physics , quantum mechanics
ABSTRACT Many filmmakers and producers hope to create some kind of social or political impact with their films. This is the case with a Los Angeles–based production company that seeks to bring about social change through its films and related “social action” campaigns. Despite its good intentions, however, its efforts often fail. In this respect, the company resembles other kinds of entities that seek to “do good,” such as development NGOs, humanitarian organizations, and philanthropic foundations, which anthropologists have critiqued. The problem of social enterprises like this one is exacerbated under various conditions of the world reordered under neoliberalism. [ social impact , social justice , social enterprise , film , politics , neoliberalism , United States ]