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Partisanship in a Social Setting
Author(s) -
Klar Samara
Publication year - 2014
Publication title -
american journal of political science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.347
H-Index - 170
eISSN - 1540-5907
pISSN - 0092-5853
DOI - 10.1111/ajps.12087
Subject(s) - ambivalence , preference , politics , social psychology , positive economics , political science , psychology , social preferences , economics , microeconomics , law
No factor appears more powerful in explaining how individuals evaluate political information and form political preferences than partisanship. Yet, virtually all work on the effects of partisanship on preference formation neglects the crucial role of social settings. In this study, I examine how social settings can fundamentally change the influence of partisanship on preferences. I demonstrate that, in fact, social settings exert an independent influence over preference formation—one that is even larger than the influence of partisan ambivalence. The central implication of these findings is that, going forward, we cannot fully explore how citizens apply their partisanship in evaluating political information without also accounting for the social settings in which individuals find themselves.