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Does Risk‐taking Promote New Product Development Performance? An Environmental Dynamism Perspective
Author(s) -
Xue Jiao,
Zeng Saixing,
Meng Xiaohua,
Peng Yunfeng
Publication year - 2018
Publication title -
asia‐pacific journal of financial studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.375
H-Index - 15
eISSN - 2041-6156
pISSN - 2041-9945
DOI - 10.1111/ajfs.12215
Subject(s) - dynamism , contingency , business , perspective (graphical) , product (mathematics) , contingency theory , industrial organization , process management , knowledge management , computer science , linguistics , physics , geometry , mathematics , quantum mechanics , artificial intelligence , philosophy
Using an “entrepreneurial orientation–performance” framework and environmental contingency theory, this study proposes and empirically explores a theoretical framework for understanding the impacts of risk‐taking and environmental dynamism on new product development ( NPD ) performance in emerging markets. We deepen the analysis of environmental dynamism into customer, competitor, supplier, institutional environment, and economic environment. The results demonstrate that risk‐taking and environmental dynamism contribute both individually and interactively to the performance of NPD . Further, of all the environmental units, environmental dynamism from suppliers and regulatory groups has a significant, direct and positive moderating effect on the performance of NPD .