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Using an economic experiment to estimate willingness‐to‐pay for a new maternal nutrient supplement in Ghana
Author(s) -
Adams Katherine P.,
Lybbert Travis J.,
Vosti Stephen A.,
Ayifah Emmanuel
Publication year - 2016
Publication title -
agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.29
H-Index - 82
eISSN - 1574-0862
pISSN - 0169-5150
DOI - 10.1111/agec.12257
Subject(s) - willingness to pay , economics , agricultural economics , distribution (mathematics) , product (mathematics) , business , public economics , microeconomics , mathematical analysis , mathematics , geometry
Scaling up access to supplements designed to prevent undernutrition, such as new small‐quantity lipid‐based nutrient supplements (SQ‐LNS), may require distribution via both public channels and retail markets. The viability of SQ‐LNS retail markets will hinge on household‐level demand. We use an economic experiment to characterize initial willingness‐to‐pay (WTP) for a maternal SQ‐LNS product in Ghana. WTP is positive for most participants, though below the estimated cost of production for many. WTP varies depending on income, assets, and parity status. These findings have implications for the design of public health policy and hybrid public–private delivery mechanisms.