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A Business Analysis of A sian Baseball Leagues
Author(s) -
Jang Hayley,
Lee Young Hoon
Publication year - 2016
Publication title -
asian economic policy review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.58
H-Index - 20
eISSN - 1748-3131
pISSN - 1832-8105
DOI - 10.1111/aepr.12121
Subject(s) - league , sports economics , competition (biology) , balance (ability) , corporate governance , economics , international business , diplomacy , industrial organization , marketing , political science , business , management , law , medicine , ecology , physics , astronomy , politics , physical medicine and rehabilitation , biology
This study reviews previous research on sports economics and applied descriptive analyses to derive policy recommendations for the K orean B aseball O rganization and the N ippon P rofessional B aseball. We discuss various aspects of the contemporary baseball business, and compare them with the A merican M ajor L eague B aseball ( MLB ). One distinctive characteristic common to both A sian leagues is the governance structure, where member teams are owned by major conglomerates. We explore this characteristic to assess the business objectives of the K orean B aseball O rganization and the N ippon P rofessional B aseball, and find that their sources of competitive balance differ from those in MLB . Our conclusion suggests that their business objective should begin to move slowly toward one similar to that of MLB , and safeguards should be implemented to maintain a reasonable competitive balance. We also conclude that sports diplomacy and the creation of international competition are important because international competition and the success of national teams are critical for fan demand.