Estimates of effectiveness and reach for ‘return on investment’ modelling of smoking cessation interventions using data from England | Zendy

West Robert | Zendy; Coyle Kathryn | Zendy; Owen Lesley | Zendy; Coyle Doug | Zendy; Pokhrel Subhash | Zendy

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Estimates of effectiveness and reach for ‘return on investment’ modelling of smoking cessation interventions using data from England

Author(s) -

West Robert,

Coyle Kathryn,

Owen Lesley,

Coyle Doug,

Pokhrel Subhash

Publication year - 2018

Publication title -

addiction

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.424

H-Index - 193

eISSN - 1360-0443

pISSN - 0965-2140

DOI - 10.1111/add.14006

Subject(s) - varenicline , smoking cessation , nicotine replacement therapy , psychological intervention , quitline , abstinence , return on investment , nicotine patch , medicine , cytisine , tobacco control , environmental health , demography , psychiatry , public health , alternative medicine , economics , nursing , pathology , production (economics) , receptor , nicotinic agonist , sociology , macroeconomics , placebo

Estimating 'return on investment' (ROI) from smoking cessation interventions requires reach and effectiveness parameters for interventions for use in economic models such as the EQUIPT ROI tool (http://roi.equipt.eu). This paper describes the derivation of these parameter estimates for England that can be adapted to create ROI models for use by other countries.

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