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Estimates of effectiveness and reach for ‘return on investment’ modelling of smoking cessation interventions using data from England
Author(s) -
West Robert,
Coyle Kathryn,
Owen Lesley,
Coyle Doug,
Pokhrel Subhash
Publication year - 2018
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/add.14006
Subject(s) - varenicline , smoking cessation , nicotine replacement therapy , psychological intervention , quitline , abstinence , return on investment , nicotine patch , medicine , cytisine , tobacco control , environmental health , demography , psychiatry , public health , alternative medicine , economics , nursing , pathology , production (economics) , receptor , nicotinic agonist , sociology , macroeconomics , placebo
Estimating 'return on investment' (ROI) from smoking cessation interventions requires reach and effectiveness parameters for interventions for use in economic models such as the EQUIPT ROI tool (http://roi.equipt.eu). This paper describes the derivation of these parameter estimates for England that can be adapted to create ROI models for use by other countries.