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Adult interest in using a hypothetical modified risk tobacco product: findings from wave 1 of the Population Assessment of Tobacco and Health Study (2013–14)
Author(s) -
Pearson Jennifer L.,
Johnson Amanda L.,
Johnson Sarah E.,
Stanton Cassandra A.,
Villanti Andrea C.,
Niaura Raymond S.,
Glasser Allison M.,
Wang Baoguang,
Abrams David B.,
Cummings K. Michael,
Hyland Andrew
Publication year - 2018
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/add.13952
Subject(s) - medicine , confidence interval , population , smoking cessation , tobacco use , environmental health , tobacco product , demography , pathology , sociology
Background and aims The US Family Smoking Prevention and Tobacco Control Act provides a pathway for manufacturers to market a modified risk tobacco product (MRTP). This study examines socio‐demographic and tobacco use correlates of interest in a hypothetical MRTP in a nationally representative sample of US adults. Design Cross sectional wave 1 data from the 2013–14 Population Assessment of Tobacco and Health (PATH) Study. Setting Household Audio‐Computer Assisted Self‐Interviews of US adults conducted in 2013–14. Participants A total of 32 320 civilian, non‐institutionalized adults in the United States. Measurements Interest in using a hypothetical MRTP (‘If a tobacco product made a claim that it was less harmful to health than other tobacco products, how likely would you be to use that product?’), socio‐demographics, tobacco use history and mental health and substance use problems. All estimates were weighted. Findings Overall, 16.7% [95% confidence interval (CI) = 16.28, 17.18] of US adults reported interest in a hypothetical MRTP. Tobacco use was associated significantly with interest in a hypothetical MRTP, with interest most common among current established smokers (54.4%; 95% CI = 53.31, 55.39) and least common among never tobacco users (3.0%; 95% CI = 2.49, 3.55). Interest in a hypothetical MRTP was associated with experimental e‐cigarette use among current experimental, current established and former smokers. Among non‐smokers, race, age, education and substance use were associated with interest in using a hypothetical MRTP. Conclusions Among adults in the United States, interest in using a hypothetical modified risk tobacco product is low overall, and highest among current experimental and established smokers. A small percentage of non‐smokers are interested in using a hypothetical hypothetical modified risk tobacco product.