Premium
Discussion of ‘Strategic pricing by Big 4 audit firms in private client segments’
Author(s) -
Carson Elizabeth
Publication year - 2013
Publication title -
accounting and finance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.645
H-Index - 49
eISSN - 1467-629X
pISSN - 0810-5391
DOI - 10.1111/acfi.12041
Subject(s) - audit , business , supply side , accounting , industrial organization , marketing , commerce
This article discusses the paper by Dutillieux et al ., (2013). The comments are in four main areas, regarding the importance of the research question, the setting in which the study is located, the theoretical development of the study and some thoughts regarding both supply‐ and demand‐side considerations around auditor change.