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Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations
Author(s) -
Olazábal Ann Morales,
Marmorstein Howard,
Sarel Dan
Publication year - 2014
Publication title -
american business law journal
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.248
H-Index - 23
eISSN - 1744-1714
pISSN - 0002-7766
DOI - 10.1111/ablj.12026
Subject(s) - loyalty , enforcement , goodwill , business , complaint , loyalty program , incentive , advertising , modernization theory , marketing , law , finance , loyalty business model , political science , economics , market economy , service (business) , service quality