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Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?
Author(s) -
Amuso Valentina,
Poletti Giuliano,
Montibello Donato
Publication year - 2021
Publication title -
global policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.602
H-Index - 33
eISSN - 1758-5899
pISSN - 1758-5880
DOI - 10.1111/1758-5899.12907
Subject(s) - exploit , creativity , business , augmented reality , product (mathematics) , affect (linguistics) , new product development , marketing , covid-19 , industrial organization , knowledge management , computer science , sociology , psychology , medicine , geometry , computer security , mathematics , communication , disease , pathology , infectious disease (medical specialty) , computer vision , social psychology
Extended reality (XR) has the potential to be a game‐changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID‐19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem‐solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential.