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Five Reasons Why Export Credit Institutions Should Measure and Report their Social Impact
Author(s) -
Groth Allon
Publication year - 2019
Publication title -
global policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.602
H-Index - 33
eISSN - 1758-5899
pISSN - 1758-5880
DOI - 10.1111/1758-5899.12711
Subject(s) - business , government (linguistics) , social impact , marketing , measure (data warehouse) , international marketing , population , philosophy , linguistics , demography , database , sociology , computer science
Export credit agencies (ECAs) are facing similar challenges when branding and marketing their services to small businesses. Communicating the social impact of ECAs is beneficial when reaching out to new customers, building a stronger internal culture or responding to government policies.