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If Stakeholders Ruled the World: Stakeholder Relations in the 21st Century
Author(s) -
Freiberg Dietlind
Publication year - 2015
Publication title -
global policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.602
H-Index - 33
eISSN - 1758-5899
pISSN - 1758-5880
DOI - 10.1111/1758-5899.12236
Subject(s) - stakeholder , business , sustainability , stakeholder analysis , stakeholder management , stakeholder theory , stakeholder engagement , public relations , political science , ecology , biology
Customers are the most important external stakeholder group, because they make the buying decision. This is the reason why stakeholder management should be acknowledged as a vital part of the sustainability business case.
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