Premium
‘Communicative Equations’: Towards a More Agile PR Practice in the Network Society
Author(s) -
Duarte João
Publication year - 2015
Publication title -
global policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.602
H-Index - 33
eISSN - 1758-5899
pISSN - 1758-5880
DOI - 10.1111/1758-5899.12204
Subject(s) - deliverable , agile software development , teamwork , work (physics) , knowledge management , process management , computer science , business , engineering , management , systems engineering , software engineering , economics , mechanical engineering
Agile PR therefore explores the benefits of a coordinated teamwork, consistently focused on deliverables and always ensuring relevant information is shared at all times, driving better and more informed decision making, and more resilient research, planning, execution and evaluation of PR work.