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Brands Weigh Up Their Social Role
Author(s) -
Simpson Anna
Publication year - 2014
Publication title -
global policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.602
H-Index - 33
eISSN - 1758-5899
pISSN - 1758-5880
DOI - 10.1111/1758-5899.12177
Subject(s) - charisma , business , term (time) , public relations , political science , law , quantum mechanics , physics
The right strategy has to span short, mid, and long‐term goals – and the overarching ambition needs to be expressed simply enough, and yet with charisma.