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Social learning with differentiated products
Author(s) -
Campbell Arthur
Publication year - 2019
Publication title -
the rand journal of economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.687
H-Index - 108
eISSN - 1756-2171
pISSN - 0741-6261
DOI - 10.1111/1756-2171.12268
Subject(s) - homophily , variety (cybernetics) , social learning , marketing , cluster analysis , process (computing) , welfare , business , economics , microeconomics , advertising , psychology , computer science , social psychology , knowledge management , market economy , artificial intelligence , machine learning , operating system
Learning from friends is a key process by which consumers acquire information about available products. This article embeds social learning in a model of firms producing differentiated products. I consider how the structure of social relationships between consumers influences pricing and welfare. In particular, how a variety of characteristics of social networks ‐ distribution of friendships, homophily, clustering, and correlations between an individual's preferences and number of friends ‐ influence these outcomes. I also find conditions under which consumer awareness and the sensitivity of demand to prices are useful measures of the informational efficiency of markets.