Open AccessAssociations between advertising recall and quitting in a national cohort of Aboriginal and Torres Strait Islander smokers
Author(s) -
Nicholson Anna,
Borland Ron,
Sarin Jasmine,
Bennet Pele,
Davey Maureen,
Van der Sterren Anke,
Stevens Matthew,
Thomas David
Publication year - 2017
Publication title -
australian and new zealand journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.946
H-Index - 76
eISSN - 1753-6405
pISSN - 1326-0200
DOI - 10.1111/1753-6405.12645
Subject(s) - recall , cohort , demography , medicine , pacific islanders , advertising , environmental health , geography , psychology , sociology , business , population , cognitive psychology
Mass media campaigns have been shown to reduce the prevalence of smoking, where supported by comprehensive tobacco control strategies.1,2 In Australia, this comprehensive approach has seen the prevalence of smoking fall below 15% among adults.3 However, while the daily smoking prevalence is also declining among Aboriginal and Torres Strait Islander peoples aged 15 years and over (from 49% in 2002 to 39% in 2014),4 it remains more than double that of other Australians of similar age.5 Past television advertisements from the National Tobacco Campaign appear to be wellrecognised and received among Aboriginal and Torres Strait Islander people, however, Aboriginal and Torres Strait Islander smokers often express a preference for more culturally relevant messages.6 Further, locally developed social marketing has been a feature of many anti-tobacco programs, including the Tackling Indigenous Smoking initiative.7 Evaluations of targeted and regional social marketing campaigns have reported good recall of campaign materials and messages but have been too limited in scope to explore impact on quitting.8,9