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Factors associated with consumer perception and conduct toward certified beef from Brazil
Author(s) -
Brunoro Joana Resende Paglis,
Lopes Marcos Aurélio,
Demeu Fabiana Alves,
Bruhn Fábio Raphael Pascoti,
Rigueira Luciana Lana,
Faria Peter Bitencourt,
Rocha Christiane Maria Barcellos Magalhães da,
Contini Enio,
Pacheco Eline Oliveira,
Maia Érica Mariz,
Junqueira Lucio Violim
Publication year - 2020
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/1750-3841.15012
Subject(s) - certification , traceability , business , marketing , socioeconomic status , perception , advertising , economics , psychology , environmental health , engineering , management , medicine , population , software engineering , neuroscience
The aims of this study were to establish a relationship between consumers’ socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers’ purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.