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‘My Lord Sue’: Lady S usan K eck and the Great O xfordshire Election of 1754
Author(s) -
Chalus Elaine
Publication year - 2013
Publication title -
parliamentary history
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.14
H-Index - 11
eISSN - 1750-0206
pISSN - 0264-2824
DOI - 10.1111/1750-0206.12048
Subject(s) - victory , criticism , politics , ideology , political science , advertising , law , political economy , sociology , business
As one of the most memorable campaigners for the New Interest whigs in the O xfordshire election of 1754, Lady S usan K eck inevitably became the subject of press ridicule and criticism. Undaunted and irrepressible, she not only continued to campaign, but also turned the criticism back on the Old Interest, effectively neutralising it. This detailed examination of Lady S usan's electioneering illustrates the possibilities for electoral involvement at mid‐century that were available to a woman of rank and spirit who was determined to make a difference. Propelled into action by sheer frustration with the poor planning and lacklustre campaigning that had marked the New Interest campaign in the 1751 election, Lady S usan put her, not inconsiderable, energy into securing a victory for the New Interest. Driven by ideology rather than by family interests, she used her age, rank, sex and connections, to political advantage. Confident and characterful, she was ideally suited to the rumbustious, personal politics of the age. Most importantly, her canvassing achieved results and the eventual New Interest victory owed, at least in part, to her efforts.