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Learning and development opportunities as a tool for the retention of volunteers: a motivational perspective
Author(s) -
Newton Cameron,
Becker Karen,
Bell Sarah
Publication year - 2014
Publication title -
human resource management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.44
H-Index - 77
eISSN - 1748-8583
pISSN - 0954-5395
DOI - 10.1111/1748-8583.12040
Subject(s) - perspective (graphical) , perception , volunteer , business , profit (economics) , marketing , psychology , public relations , political science , economics , computer science , microeconomics , neuroscience , artificial intelligence , agronomy , biology
The growing reliance on volunteers in Australia has heightened the need for non‐profit organisations to retain these valuable resources. However, the current literature on volunteer retention is limited. One potential way volunteers can be retained is by providing learning and development opportunities ( LDOs ). This study investigates the relationship between volunteer perceptions of LDOs , their motivations for volunteering, and retention. Analyses revealed significant main effects for LDOs and volunteer motivations on retention and several interactive effects demonstrating that LDOs can have differential effects on retention depending on the reasons for volunteering.