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Worshipping Bodies: Affective Labour in the H illsong Church
Author(s) -
WADE MATTHEW,
HYNES MARIA
Publication year - 2013
Publication title -
geographical research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.695
H-Index - 47
eISSN - 1745-5871
pISSN - 1745-5863
DOI - 10.1111/1745-5871.12010
Subject(s) - worship , phenomenon , spectacle , ethos , context (archaeology) , affect (linguistics) , embodied cognition , aesthetics , subject (documents) , sociology , art , political science , history , epistemology , law , philosophy , communication , archaeology , library science , computer science
The A ustralian megachurch, H illsong, is as well known for its music and spectacle as it is for the content of its religious ideas. This is largely due, as C onnell argues in his geography of H illsong, to the peculiar mix of the theological and the modern that a highly globalised and mediatised context can today produce. This paper re‐examines the phenomenon of H illsong through the theory of affect, which has gained notable analytical purchase in geography in recent years. More specifically, it uses the concept of ‘affective labour’ to analyse the specific ways in which bodies are put to work in the spaces of H illsong worship. We demonstrate the way that H illsong produces and mobilises affect in order to attain the collective experience of the spectacle, which is so crucial to H illsong's visibility as a social phenomenon and also to its recruitment of the individual member into the logic and ethos of the church as a whole. We indicate the importance for the success of H illsong of producing particular kinds of subject, namely, subjects who are at once comfortable, enthusiastic and loyal. By recruiting its followers as affective labourers towards a shared evangelical cause, the embodied and vaguely felt sense of potential of members is mobilised towards the spectacular phenomenon that is the H illsong church.