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How does online social networking help leaders communicate? evidence from the F ortune 500
Author(s) -
Korzynski Pawel
Publication year - 2014
Publication title -
asia pacific journal of human resources
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.825
H-Index - 33
eISSN - 1744-7941
pISSN - 1038-4111
DOI - 10.1111/1744-7941.12041
Subject(s) - social media , face (sociological concept) , process (computing) , public relations , organizational communication , business , resource (disambiguation) , knowledge management , computer science , sociology , political science , world wide web , computer network , social science , operating system
Effective organizational leadership and human resource management depend upon efficient communication. However, online social networking is revolutionizing the way this occurs. Contrary to traditional forms of media where communication flows in a linear manner, online social networking ( OSN ) platforms enable individuals to interact with each other, thereby making communication a two‐way process. Networking platforms are dramatically changing the way in which people communicate especially in global organizations that operate in different time zones and countries. This paper explores how OSN influences the internal communication effectiveness of today's leaders and their reports. A significant stream of research states that communication effectiveness is the foundation of modern organizations.Given that a number of these modern organizations have started to use OSN platforms internally as another channel of communication, it is crucial to identify ways in which today's leaders can communicate effectively in an online setting and what organizational features can facilitate use of new technology. The study shows the importance of leader adjustment to an online setting. However it also cautions that a supportive culture is needed, and there are instances where OSN cannot replace direct face‐to‐face communication.