Open AccessEat Your Heart Out!
Author(s) -
ZUNJARWAD RENU
Publication year - 2015
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/1559-8918.2015.01063
Subject(s) - ethnography , ethnic group , sociology , immigration , nobel laureate , assimilation (phonology) , globalization , aesthetics , political science , anthropology , linguistics , art , law , philosophy , poetry
This visual ethnography explores how explicit understanding of the process of eating ethnic street foods can help design meaningful and engaging food experiences for users and providers. It presents an innovative approach of conducting ethnographic research that involves important domains of experience‐focused innovation. Most importantly, it integrates broader perspectives of globalization, immigration, and cultural assimilation to ask if gustatory pleasures of the palate can act as a powerful medium to develop deeper inter‐cultural ties. Nobel Laureate Gunnar Myrdal commented, “Problems do not come in disciplines”. “Eat Your Heart Out” takes an interdisciplinary route to explore an issue that is economically pertinent, socially challenging, and culturally intricate.