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Charismatic Mammalian Megafauna: Public Empathy and Marketing Strategy
Author(s) -
Feldhamer George,
Whittaker Joseph,
Monty AnneMarie,
Weickert Clare
Publication year - 2002
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/1540-5931.00037
Subject(s) - george (robot) , charisma , citation , library science , history , sociology , media studies , art history , political science , law , computer science