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The Role of Existing Knowledge in New Product Innovativeness and Performance
Author(s) -
Brockman Beverly K.,
Morgan Robert M.
Publication year - 2003
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/1540-5915.02326
Subject(s) - knowledge management , structural equation modeling , organizational learning , task (project management) , product (mathematics) , new product development , computer science , organizational performance , process management , business , marketing , management , geometry , mathematics , machine learning , economics
The purpose of this study is to provide a more thorough assessment of the link between existing knowledge and organizational performance than currently exists in the literature. We identify factors and processes influential in the management of existing knowledge within the areas of learning culture, knowledge building, and organizational performance. Through structural equation modeling, a more thorough examination is given of the role existing knowledge plays in new product performance and innovativeness. In completing this task, we provide insight into the subprocesses of knowledge building by evaluating the influence of shared interpretation and two aspects of information acquisition—efficiency and degree of innovativeness of newly acquired information—on new product development (NPD) outcomes. Included in the examination of these processes are organizational culture and structure characteristics believed to influence knowledge management success.