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A Test of Alternative Measures of Disconfirmation *
Author(s) -
Spreng Richard A.,
Page Thomas J.
Publication year - 2003
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/1540-5915.02214
Subject(s) - construct (python library) , test (biology) , psychology , social psychology , computer science , programming language , paleontology , biology
Disconfirmation has been widely used in a number of research traditions, however there are many different operationalizations of this construct. Little research has investigated the relative effectiveness of these various methods. The research reported here examines five operationalizations of disconfirmation and their effect on satisfaction. These tests are carried out using two different comparison standards in two different settings. The results indicate some methods are better in certain situations and are inappropriate in others. Implications for both practical and theoretical research are discussed.