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New Product Models: Practice, Shortcomings and Desired Improvements
Author(s) -
Mahajan Vijay,
Wind Jerry
Publication year - 1992
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.920128
Subject(s) - product (mathematics) , new product development , process (computing) , process management , computer science , management science , business , marketing , engineering , geometry , mathematics , operating system
Vijay Mahajan and Jerry Wind report the results of a study conducted to assess the role of new product models in supporting and improving the new product development process. The study focused on current industry practice in deciding which models and methods to use, their shortcomings and desired improvements. The results have implications for developers, suppliers and users of new product forecasting models. The article concludes with a research and implementation agenda to further foster and benefit from advances in new product models.