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The NewProd System: The Industry Experience
Author(s) -
Cooper Robert G.
Publication year - 1992
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.920113
Subject(s) - computer science , graphics , new product development , product (mathematics) , operations research , engineering management , operations management , software engineering , data science , management , computer graphics (images) , engineering , economics , mathematics , geometry
Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.