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Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD
Author(s) -
Edgett Scott,
Shipley David,
Forbes Giles
Publication year - 1992
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.910003
Subject(s) - business , product (mathematics) , perspective (graphical) , business failure , kingdom , new product development , management , marketing , economics , finance , computer science , paleontology , geometry , mathematics , artificial intelligence , biology
The success or failure of a new product is an issue of continuing concern to management in the 1990s. Little research, however, has been conducted on this issue from a British perspective. In this article, Scott Edgett, David Shipley and Giles Forbes report the findings of an investigation into success and failure in Japanese‐ and British‐owned firms that conduct business in the United Kingdom. The results from this comparative study illustrate that new product failure rates are still high, with the Japanese firms only marginally outperforming British owned firms.