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The Institutional Domain of Technology Diffusion
Author(s) -
Reddy N. Mohan,
Aram John D.,
Lynn Leonard H.
Publication year - 1991
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.840295
Subject(s) - nonmarket forces , scope (computer science) , marketing , business , service (business) , public sector , financial services , technological change , industrial organization , economics , market economy , economy , finance , computer science , factor market , macroeconomics , programming language
Marketing implications of technological innovation have received considerable attention in the recent past. In this article, Mohan Reddy, John Aram, and Leonard Lynn suggest that the institutional scope for understanding technology diffusion, in addition to supplier and user organizations and industries, should include organizations that manufacture technological complementarities, institutions that possess vertical complementary assets, and the nonmarket sector. The nonmarket sector includes trade associations, professional societies, governmental agencies, independent research agencies, and public service organizations. The authors develop a set of propositions and discuss the implications of our framework for marketers of technical products.