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A Profile of the New Product Professional
Author(s) -
Feldman Laurence P.
Publication year - 1991
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.840252
Subject(s) - product (mathematics) , business , compensation (psychology) , new product development , marketing , association (psychology) , psychology , geometry , mathematics , psychoanalysis , psychotherapist
This article reports the results of a survey of members of the Product Development and Management Association conducted in April 1990. A central purpose of the research was to obtain information about the career characteristics of new product professionals, and relate it to their level of financial compensation. Information is also provided relative to educational preparation, markets served, job characteristics, and new product responsibilities. Where appropriate, the situations of practitioners, consultants and academics are compared on these factors.