Premium
Speeding Up New Product Development: The Effects of Leadership Style and Source of Technology
Author(s) -
McDonough Edward F.,
Barczak Gloria
Publication year - 1991
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.830203
Subject(s) - leadership style , style (visual arts) , new product development , product (mathematics) , business , technology development , marketing , computer science , psychology , engineering , manufacturing engineering , social psychology , mathematics , art , geometry , literature
This article reports the results of a study whose purpose was to investigate factors that contribute to the faster development of new products. Edward McDonough and Gloria Barczak collected data from 30 new product development projects in 12 British companies. They investigated the impact of leadership style and the source of the technologies employed in the project (i.e., internally developed or externally acquired) on speed of development. Their results suggest that leadership style influences speed of development. Moreover, the source of the technologies used in the project moderates the relationship between leadership style and speed of development.