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Product Innovation Management in Spain
Author(s) -
Sanchez Angel Martinez,
Elola Luis Navarro
Publication year - 1991
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.810789
Subject(s) - business , innovation management , product innovation , new product development , product (mathematics) , product line , innovation process , industrial organization , marketing , work in process , manufacturing engineering , engineering , geometry , mathematics
In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities.