Book Reviews

The first review describes the eighth book we have reviewed on the general topic of faster new product development. This book is distinguished by its emphasis on human issues, especially in the context of contracted development for an original equipment manufacturer. The second review covers a book that contrasts the Japanese and U.S. approach to product development. The book indicates that U.S. companies should put more emphasis on early predevelopment activities. The third review describes how Kodak's black and white film‐making operation was overhauled by a team effort. Our reviewer suggests that many of the book's team‐building lessons must be adopted for any company to change its culture and improve its product development performance. The fourth review describes a short book about quality function deployment (QFD). Although the book lacks specific product development examples, the reviewer recommends it as a helpful primer on this important product development tool. The fifth review reports on a technology management book. The book comprises a series of separately authored chapters on varied issues, some of which are directly pertinent to developers of technology‐based new products. The reviews conclude with a brief note about a book on rapid prototyping.