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Book Reviews
Author(s) -
Rosenau Milton D.
Publication year - 1994
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.740336-i7
Subject(s) - product (mathematics) , new product development , key (lock) , management , marketing , business , computer science , economics , geometry , mathematics , computer security
This issue provides reviews of four books and brief notes for two others. The first book that is reviewed covers services comprehensively. It traces the growth from the industrial era and attempts to project future trends. The second review is of a book written by a practitioner with the company that is frequently judged to be the new product development “gold standard.” Although the book can be somewhat unfocused at times, six key lessons are enunciated. The third book covered here is about compressing time‐to‐market for engineered or technology‐based products. Our reviewer suggests that it is most useful for experienced practitioners in larger companies. The last book is about teams. The reviewer finds it overly long but useful in its treatment of teaming among organizations.