Premium
Book Reviews
Author(s) -
Rosenau Milton D.
Publication year - 1993
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.740336-i5
Subject(s) - product (mathematics) , key (lock) , new product development , process (computing) , business review , engineering ethics , marketing , management , business , public relations , engineering , computer science , political science , economics , geometry , mathematics , computer security , operating system
Our three reviews describe widely varied books of interest to practitioners. The first book contains chapters by several authors dealing with numerous aspects of the crucial topic of integrating product design and manufacturing. While it contains many case studies, practitioners have contributed to it, and our reviewer finds much that will benefit both experienced and inexperienced practitioners. The second book deals with the entire product development process and is found to be intermittently insightful and superficial. The review suggests that less experienced practitioners may have trouble distinguishing what is truly important but an experienced practitioner may find that the book provides a helpful reminder of many key lessons. The third book is narrowly specialized, covering direct marketing for business‐to‐business products and services. Our reviewer believes that it is both thorough and practical, almost a do‐it‐yourself guide.