Premium
Redesigning Product Lines with Conjoint Analysis: A Reply to Wittink
Author(s) -
Page Albert L.,
Rosenbaum Harold F.
Publication year - 1989
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.640293
Subject(s) - conjoint analysis , product (mathematics) , regression analysis , economics , econometrics , marketing , computer science , microeconomics , mathematics , business , statistics , geometry , preference
Albert Page and Harold Rosenbaum reply to Dick Wittink, noting some additional characteristics of the food processor market. They agree that least‐squares regression is another option for analysis and that problems may be introduced by comparing across attributes with differing numbers of levels; however, they argue that other criticisms may lead to additional cost and complexity without necessarily increasing the validity of the results.