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Technical Development and the Innovation Process
Author(s) -
Livesay Harold C.,
Rorke Marcia L.,
Lux David S.
Publication year - 1989
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.640268
Subject(s) - process (computing) , face (sociological concept) , elaboration , business , marketing , innovation process , focus (optics) , process development , new product development , process management , knowledge management , computer science , sociology , work in process , social science , philosophy , physics , humanities , optics , operating system
Independent and small‐business inventors face enormous difficulties as they attempt to commercialize new technologies. Harold Livesay, Marcia Rorke and David Lux share a number of their useful insights based on their experience. They find that many inventors wish to focus only on certain aspects of their emerging programs. In fact, these inventors resist the need to develop a balanced program involving not only technical development but also marketing and the creation of sustaining business structures. This article provides a systematic elaboration of these difficulties, suggests a more balanced approach and thus describes a process of education and communication that may increase overall effectiveness.