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External Technology and In‐House R&D's Facilitative Role
Author(s) -
Sen Falguni,
Rubenstein A. H.
Publication year - 1989
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.620123
Subject(s) - process (computing) , phase (matter) , business , process management , strategic sourcing , marketing , operations management , knowledge management , computer science , engineering , strategic planning , chemistry , organic chemistry , strategic financial management , operating system
A number affirms use external sourcing of technology to create technological change in their organizations. In this article, Falguni Sen and Albert Rubenstein develop a rationale to support the concept of an integrative technology development strategy which emphasizes the role of in‐house R&D during the planning and implementation process for externally sourced technology. They divide the external sourcing process into two major components: an acquisition phase and an implementation phase. Next, they define five distinct stages within both phases. Based on a review of the literature, the authors identify some common problems with external sourcing and discuss potential ways that in‐house R&D can alleviate them by becoming involved in specific steps in each of the ten stages. The data in the article have been obtained from thirty‐one cases of external sourcing of technology from a diverse group of industries in the United States and India. R&D's involvement in the external technology process varies among firms and is generally low in the acquisition phase. In the research, R&D managers describe barriers to their involvement, and the article develops measures of effectiveness of the activities in each stage of the external sourcing process. The authors recommend removing relevant barriers, especially in those stages where the involvement of in‐house R&D groups could increase the effectiveness of the process.