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New Product Development Process: A Perspective for Reexamination
Author(s) -
Wind Yoram,
Mahajan Vijay
Publication year - 1988
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.540304
Subject(s) - sophistication , new product development , perspective (graphical) , product (mathematics) , process (computing) , business , process management , process development , marketing , operations management , computer science , economics , sociology , mathematics , social science , geometry , artificial intelligence , operating system
In spite of the increased sophistication of new product development processes, the percentage of successful new product introductions has not improved significantly in the last two decades. This calls for a reexamination of the new products development process. Yoram Wind and Vijay Mahajan suggest 13 strategic guidelines for the development of new or modified products. These guidelines, if followed, could improve a firm's chances of developing and introducing successful new products.