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An Integrative Model of the New Product Development Process
Author(s) -
Calantone Roger J.,
Benedetto C. Anthony
Publication year - 1988
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.530201
Subject(s) - new product development , product (mathematics) , process management , process (computing) , sample (material) , computer science , business , marketing , mathematics , chemistry , geometry , chromatography , operating system
Previous studies of new product development have identified a series of variables that are important determinants of new product success. The goal of this article is to demonstrate the nature of the complex interrelationships that exist among these variables. Roger Calantone and Anthony di Benedetto propose an integrative model of the new product decision process. They examine data gathered from a sample of industrial manufacturing companies and test their model empirically using three‐stage least squares analysis. The article concludes with a discussion of implications for new product managers.