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Approaches to Accelerating Product and Process Development
Author(s) -
Gold Bela
Publication year - 1987
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.420081
Subject(s) - new product development , process (computing) , product (mathematics) , process management , key (lock) , business , field (mathematics) , competitive advantage , computer science , risk analysis (engineering) , industrial organization , marketing , computer security , geometry , mathematics , pure mathematics , operating system
How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.