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Winning at New Products , by R. G. Cooper 1
Author(s) -
Cooper Robert G.,
Crawford C. Merle,
Hustad Thomas P.
Publication year - 1986
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.340307
Subject(s) - citation , product (mathematics) , library science , computer science , mathematics , geometry