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Idea Generation in Technology‐Based Firms
Author(s) -
Conway H. Allan,
McGuinness Norman W.
Publication year - 1986
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.340276
Subject(s) - process (computing) , marketing , business , exploratory research , industrial organization , management , operations management , process management , economics , computer science , sociology , social science , operating system
H. Allan Conway and Norman W. McGuinness report the results of an exploratory study of the idea generation process in nine technology‐based firms. Their objective was to determine if managerially useful patterns could be identified. The article outlines a three‐stage descriptive model of the search process encountered in the participating firms. A combination of managerial and market forces were found to be more important in the initiation of the search process than were technological influences.