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Product Innovation by Smaller, High‐Technology Firms in Canada
Author(s) -
Knight Russell M.
Publication year - 1986
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.330195
Subject(s) - knight , scope (computer science) , business , new product development , marketing , product (mathematics) , product innovation , innovation management , product lifecycle , industrial organization , computer science , physics , geometry , mathematics , astronomy , programming language
Russell Knight has surveyed 124 small, high‐technology firms in Canada to learn more about the processes they use to develop and market innovative products. The scope of his survey included an investigation of planning early in the product's development cycle, how products move from R&D to mass marketing, and how firms learn about their markets in very specialized areas. In general, Knight finds that the firms have more technical than general management expertise. Technically trained entrepreneurs have difficulty with general management skills needed to facilitate the successful introduction of new products.