Premium
Marketing Planning For New Industrial Products , by J. M. Choffray and G. L. Lilien 1
Author(s) -
Josty Peter L.
Publication year - 1986
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.3100632
Subject(s) - citation , product (mathematics) , computer science , marketing , library science , sociology , management , business , economics , mathematics , geometry