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A Diagnostic Tool for Identifying Disharmonies Within Corporate Innovation Networks
Author(s) -
Mensch Gerhard O.,
Ramanujam Vasudevan
Publication year - 1986
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.310019
Subject(s) - commercialization , stalemate , process (computing) , new product development , business , product (mathematics) , knowledge management , product line , process management , key (lock) , marketing , computer science , engineering , computer security , geometry , mathematics , manufacturing engineering , politics , political science , law , operating system
In an article in the previous issue of JPIM , Vasudevan Ramanujam and Gerhard Mensch introduced the concept of mismatches in the perceptions and priorities of various functional specialists, staff and line managers, and senior managers. These mismatches highlight lack of agreement among key participants in the innovation management process within a given company and indicate problems that could hinder performance of the whole management interaction system. Here Mensch and Ramanujam explore the use of a new managerial instrument that can help technology driven companies that are caught in a stalemate in technology. The technique is designed to improve new product development and commercialization of new technology by diagnosing discrepancies in awareness, sense of urgency, and opinions on technological choices which may exist within the organization.