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Improving the Strategy‐Innovation Link
Author(s) -
Ramanujam Vasudevan,
Mensch Gerhard O.
Publication year - 1985
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.240213
Subject(s) - business , innovation management , strategic management , work (physics) , open innovation , knowledge management , marketing , link (geometry) , industrial organization , process management , management , computer science , economics , engineering , mechanical engineering , computer network
In spite of the tremendous impact that new technology has had on every aspect of business operations, we have yet to develop a satisfactory way of incorporating innovation in our strategic thinking processes. However, we are making progress. A further step in our understanding is provided in this article by Gerhard Mensch, the recent winner of the Humboldt prize for his creative work in economics, and Vasudevan Ramanujam. They collaborate in developing a model that links strategy and innovation by relating innovation activities to strategic goals of the firm and the external pressures that are perceived by management.