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New Industrial Product Performance: The Effects of Market Characteristics and Strategy *
Author(s) -
Yoon Eunsang,
Lilien Gary L.
Publication year - 1985
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.230134
Subject(s) - sort , product (mathematics) , marketing , process (computing) , industrial organization , computer science , business , new product development , process management , operations management , economics , mathematics , geometry , information retrieval , operating system
There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long‐run success.