Book Reviews

Books reviewed in this issue: George S. Day and Paul J. H. Schoemaker, editors, with Robert E. Gunther   Wharton on Managing Emerging Technologies Fred Y. Phillips   Market‐Oriented Technology Management: Innovating for Profit in Entrepreneurial Times Paul A. Gompers and Josh Lerner   The Money of Invention: How Venture Capital Creates New Wealth John Man   Gutenberg: How One Man Remade the World with WordsBooks received for possible review in a future issue: Ashish Arora, Andrea Fosfuri, and Alfonso Gambardella   Markets for Technology: The Economics of Innovation and Corporate Strategy Paul Belliveau, Abbie Griffin, and Stephen Somermeyer, editors   The PDMA Toolbook for New Product Development Vincent Bozzone   Speed to Market: Lean Manufacturing for Job Shops John Seely Brown and Paul Duguid   The Social Life of Information Edmund B. Fitzgerald   Globalizing Customer Solutions Michael Greer   The Project Manager's Partner: A Step‐by‐Step Guide to Project Management Jolyon Hallows   The Project Management Office Toolkit: A Step‐by‐Step Guide to Setting Up a Project Management Office Robert C. Megantz   Technology Management: Developing and Implementing Effective Licensing Programs Jeffrey H. Rohlfs   Bandwagon Effects in High‐Technology Industries Etienne C. Wenger, Richard McDermott, and William Snyder   Cultivating Communities of Practice: A Guide to Managing Knowledge